Look before you leap

It’s a wise carpenter’s rule that you should measure twice and cut once. It’s much the same in communications.
 
In education, this means carefully evaluating the curriculum opportunities and working with educators to create resources that meet their needs.

In community, this means using qualitative techniques like information sessions, focus groups and key respondent interviews to better understand what needs to be communicated (and the best way to do it).

Looking before you leap can save a lot of grief.

Services: curriculum links; key-respondent interviews; targeted survey evaluations; message development and program evaluation.